NWT Toy Drive 2023: Spreading Christmas Joy to 300+ Children
Northwestel and Salvation Army in Yellowknife launch annual toy drive for 300+ children. Donations accepted until Dec. 10. 400 toys target for 600 total distribution.
NWT Toy Drive 2023: A Community Effort to Spread Holiday Magic
The Northwestel and Yellowknife Salvation Army have launched their annual toy drive, inviting the public to contribute new, unwrapped toys for children in need. Donations will be accepted until December 10 at Northwestel retail locations in Yellowknife and Whitehorse.
A Personal Mission for Salvation Army Leadership
Tony Brushett, Executive Director of the Yellowknife Salvation Army, shared his childhood experience of receiving aid from the organization, which inspired his current role. "When I was a child, my family received toy and food hampers from the Salvation Army—something that stayed with me all my life," he said. Brushett emphasized the importance of this initiative, noting that 300 children are expected to benefit this year.
Mayor’s Support and Community Impact
Yellowknife Mayor Melissa Syer, who previously worked with the Chamber of Commerce, expressed strong support for the program. "Christmas is a magical time for many families, but not all can afford to give their children presents. This initiative ensures that children who might not otherwise have a gift can enjoy the magic of Christmas," she stated.
The Salvation Army aims to collect 400 toys through this drive, with additional donations from other sources bringing the total to 600. Last year, 398 toys were donated, meeting nearly all of the target. Distribution will occur during the week of December 15, allowing families to select items their children will love.
How You Can Help
Residents are encouraged to drop off new, unwrapped toys at Northwestel stores in Yellowknife and Whitehorse before the December 10 deadline. The drive is a testament to community solidarity, ensuring that the holiday season remains joyful for all children in the NWT.